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what is free innovation?

What is Free Innovation?

Professor John Bessant explores the ideas of Eric von Hippel, in particular the idea of Free Innovation.

How Corporates can use the Lean Startup and Business Model Canvas

Lean Startup consultant Justin Souter explores the ideas behind the methodology, and how corporates can make use of them.

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Using the Ten Types of Innovation Framework

Exploring the Doblin Group's ten types framework for innovation, and how it can be used for idea campaigns.
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What is a Good Customer Insight?

Elena Ozeritskaya takes us through the fundamentals of customer insights, and how they can fuel innovation.
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Peter Thiel’s 7 Questions for Product Innovation

Peter Thiel has 7 questions that you should ask of your ideas, for them to be truly innovative ones. Do yours match up?
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Using the Three Horizons Framework for Innovation

Paul Hobcraft explains the famous McKinsey framework for setting your innovation strategy over multiple time horizons.
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The 10 Methods of the Lean Startup

We look at the most powerful methods presented in the lean startup, and how you can implement each one.
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Inside-out versus Outside-in – what’s the better strategy?

There are two broad approaches to thinking about innovation, each case is explored here by Elena Ozeritskaya.