InnoGuide Phases

Innovation projects are steered through two phases with InnoGuide.  The Prescreening phase determines the feasibility of an innovation on the basis of specific criteria. To conduct the Prescreening, all you need is a project sketch and a rough market analysis.

The Screening phase subsequently judges the market success potential on the basis of eight independent criteria groups. Experts defined these criteria with regard to market and customer use.

InnoGuide takes an innovation from the initial idea to the decision on production or market entry, concentrating specifically on project phases that are crucial to its success.