Screening

The main purpose of the Screening phase is to determine the market success potential of an innovation. This phase employs a list of questions that takes into account the results of leading international studies. Eight main criteria are used to determine market success potential.

Advantages: 

• Early analysis of market success potential
• Practical conclusions without specific business figures
• Application of a worldwide leading list of questions
• Production of a criterion profile with action recommendations and instructions on avoiding risks
• Suggestions for specific improvements to the project
• High transparency for management decisions