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Manual for Successful Idea Campaigns - A Guide for Practitioners

Panelist:

Marc Monar
Marc Monar Enterprise Innovation Consultant E-mail

About this webinar

Running compelling innovation campaigns for business challenges can be tough for practitioners, and doing it in a sustainable way even more. In this webinar, Marc Monar will focus on a detailed analysis of a range of success factors that apply for almost every innovation campaign. Among other factors, you will learn about:

• Criteria to decide whether your program is ready for idea campaigns
• How to manage sponsor, audience, advocates and reviewers
• How to influence participation, collaboration, and content quality
• How to overcome typical obstacles, like a geographically distributed audience or unavailable reviewers

Key Timings

Related Links

Campaigns are the driver for idea management success, by Tim Woods:

http://blog.hypeinnovation.com/campaigns-drive-idea-management-success

The ABCs to buzz-feeding your idea campaigns, by Jaspar Roos: 

http://blog.hypeinnovation.com/the-abcs-to-buzzfeeding-your-idea-campaign 

The greatest idea campaign ever run, by Tim Woods:

http://blog.hypeinnovation.com/the-greatest-idea-campaign-ever-run