To meet pressing challenges and to address new markets, Germany’s second largest electric utilities company, RWE, founded the subsidiary RWE Effizienz in 2009. Their mission is to develop innovative solutions and concepts to increase energy efficiency in the private customer sector. Since energy is important in many contexts, the company has a significant reach. This calls for systematic innovation management to identify and evaluate the various options for new products and services.
In this case study you will learn how RWE employs a flexible, customized HYPE platform to meet these needs.