Innovation Management Blog Articles

Learn tips, best practices, methods, and strategies for building and growing a successful innovation program

Blog Articles Customer Insight
Blog Articles

Inside-out Versus Outside-in – What’s the Better Strategy?

The Inside-Out approach is guided by the belief that the inner strengths and capabilities of an organization will produce a sustainable future, whereas the Outside-In approach is the belief that customer value creation is the key to success.

Blog Articles

What is a good customer insight?

Analyzing customer insights is a powerful way to drive innovation, but how do you know you're doing it right? What does a good customer insight look like?