Learn tips, best practices, methods, and strategies for building and growing a successful innovation program
Asking direct questions of customers only engages the conscious and rational part of the mind. For novel insights you need to find the cues, metaphors, and moments.
Customer Co-Creation describes a change of pattern in design: isntead of designing for customers, today we design with customers. We are moving from a user-centered design process to that of participatory experiences.
The blue ocean strategy is about challenging the industry focus. CitizenM Hotels used co-creation and open innovation to discover a blue ocean strategy.
Of all the innovation insights available, the jobs-to-be-done is the most plentiful. The challenge is to discover those insights.
Developing a Customer Instinct can give you a huge advantage for innovation. Take this four step approach to build your customer instinct.
We make software that helps companies connect people with ideas, to drive innovation and transformation forward.
