Blog Articles
The Inside-Out approach is guided by the belief that the inner strengths and capabilities of an organization will produce a sustainable future, whereas the Outside-In approach is the belief that customer value creation is the key to success.
Blog Articles
Analyzing customer insights is a powerful way to drive innovation, but how do you know you're doing it right? What does a good customer insight look like?
Blog Articles
While Innovation Programs have been around for some time, in the past 2-3 years there has been growth in two-major areas: “Open” Innovation, and Employee Innovation Networks
Blog Articles
Social and Collaboration platforms have one thing in common: engagement. What can we learn from Buzzfeed, Upcoming, Facebook and Twitter to benefit collaboration?
Blog Articles
Understanding how false positives and false negatives develop is essential. A periodic review of the idea portfolio evolution can be a useful exercise
Blog Articles
Three techniques which help to create a new perspective when solo brainstorming.
Blog Articles
Open innovation is all about managing knowledge flows from 3 possible directions: Outside-In, Inside-Out and Coupled (or both). In as follows, the most common mechanism for each.
Blog Articles
What is BuzzFeed’s secret to successfully creating viral content campaigns and what can BuzzFeed teach us about improving idea campaigns?
Blog Articles
12 good practices associated with high quality Open Innovation effort for a successful new year