Customer Insight Resources

Customer Insight
Case Studies

Witt Group

Classic cost saving and efficiency improvements using a modern software approach.

Case Studies

Deutsche Bahn

Moving IDEAS was developed to promote a culture of innovation in the mobility and logistics sector.

Case Studies

OSRAM

Boosting engagement and morale with an idea management platform.

Case Studies

RWE

A flexible, tailor-made platform which is continuously being developed by the customer.

Case Studies

Witzenmann

Full lifecycle innovation management, from trend scouting to project implementation.

Case Studies

Liberty Global

How to cultivate collaboration across divisions and build a sustainable innovation program

Blog Articles

Inside-out Versus Outside-in – What’s the Better Strategy?

The Inside-Out approach is guided by the belief that the inner strengths and capabilities of an organization will produce a sustainable future, whereas the Outside-In approach is the belief that customer value creation is the key to success.

Blog Articles

What is a good customer insight?

Analyzing customer insights is a powerful way to drive innovation, but how do you know you're doing it right? What does a good customer insight look like?