Customer Insight Resources

Customer Insight
Witt Group
Case Studies

Witt Group

Classic cost saving and efficiency improvements using a modern software approach.

Deutsche Bahn
Case Studies

Deutsche Bahn

Moving IDEAS was developed to promote a culture of innovation in the mobility and logistics sector.

OSRAM
Case Studies

OSRAM

Boosting engagement and morale with an idea management platform.

RWE
Case Studies

RWE

A flexible, tailor-made platform which is continuously being developed by the customer.

Witzenmann
Case Studies

Witzenmann

Full lifecycle innovation management, from trend scouting to project implementation.

Liberty Global
Case Studies

Liberty Global

How to cultivate collaboration across divisions and build a sustainable innovation program

Inside-out Versus Outside-in – What’s the Better Strategy?
Blog Articles

Inside-out Versus Outside-in – What’s the Better Strategy?

The Inside-Out approach is guided by the belief that the inner strengths and capabilities of an organization will produce a sustainable future, whereas the Outside-In approach is the belief that customer value creation is the key to success.

What is a good customer insight?
Blog Articles

What is a good customer insight?

Analyzing customer insights is a powerful way to drive innovation, but how do you know you're doing it right? What does a good customer insight look like?