Blog Articles
How Brainstorming Can Fuel Your Ideas in Innovation Crucially - Part 2
Three techniques which help to create a new perspective when solo brainstorming.
Customer Insight Resources
Blog Articles
3 Lessons for innovation managers from the Real Wolf of Wall Street
The true story behind the Wolf of Wall Street provides us many lessons on success and failure - innovation managers can learn a thing to
Blog Articles
Co-design with your customers (part 3) – Translating concepts into winning products and services
Asking direct questions of customers only engages the conscious and rational part of the mind. For novel insights you need to find the cues, metaphors, and moments.
Blog Articles
What is Customer Co-Creation?
Customer Co-Creation describes a change of pattern in design: isntead of designing for customers, today we design with customers. We are moving from a user-centered design process to that of participatory experiences.
Blog Articles
How to Develop a Blue Ocean Strategy with Customer Instinct
The blue ocean strategy is about challenging the industry focus. CitizenM Hotels used co-creation and open innovation to discover a blue ocean strategy.
Blog Articles
Want to be Successful at Innovation? Start exploring your Customers’ “Jobs to be done”!
Of all the innovation insights available, the jobs-to-be-done is the most plentiful. The challenge is to discover those insights.
Blog Articles
How customer instinct can help you innovate
Developing a Customer Instinct can give you a huge advantage for innovation. Take this four step approach to build your customer instinct.
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