Ideation & Collaboration Resources

Ideation & Collaboration
Blog Articles

Four Examples of Design-Driven Success

Examples of design-driven innovation based on Roberto Verganti's "Design-driven Innovation: Changing the Rules of Competition by Radically Innovating what Things Mean".

Blog Articles

Are consumer insights still relevant for innovation?

Techniques for finding consumer insights have taken a back seat in recent years as companies like Apple shun those methods for more visionary and bold leadership. But is there still a necessary place in innovation for uncovering the needs and desires of the consumer?