Are you betting on the right horses? How can you make sure you have adequatly qualified and quantified all relevant aspects of an idea? To remain their competitive edge, companies have to make sure they idetify the most promising ideas as soon as possible and to evluate them properly.
Marc Monar, experienced Senior Consultant at HYPE, will present key factors to consider for an effective and efficient idea evaluation. Among others things, Marc will explain the advantages of individual vs. group evaluations, various evaluation techniques and methods and their individual strengths and weaknesses, as well as what to consider to align the idea evaluation with your overall business objectives.
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