According to research the biggest challenge innovation managers face is translating marketing opportunities into winning products and services. We often find ourselves lost in translation and have difficulties finding the right customer insight to drive our innovations and increase our innovation success rate. Tomorrow's successful companies will likely be those that have leveraged customer insight to create brands and solutions that are desirable instead of just acceptable.
In this webinar Elena Ozeritskaya, Fresh Insight, will elaborate
Elena on the topic of what makes a good customer insight (our most-read blog post of all time):
Inside-out vs. Ouside-in innovation, part 1: