In today’s innovation management landscape, the role and the impact of management support has changed. For any company it is a key element of success to align corporate targets and management with their innovation program.
In the last 12 years, HYPE has analysed the role of management support in innovation programs and identified best practices that will drive engagement and maximize business value. Khattab Al-Ali, experienced strategic consultant at HYPE Innovation, will share his expertise and answer questions such as: How should senior and middle management support the enterprise innovation process? How are their roles defined? What level of contribution is desirable?