Maria Wenning

Maria Wenning

Maria Wenning joined HYPE in 2014. She started out on the marketing team and was responsible for organizing client-specific events, social media activities, and content production. Today, she is one of HYPE's account managers, supporting the clients she once generated. She holds a Masters Degree in Business Management with the majors Marketing and International Management of the Hochschule Niederrhein in Mönchengladbach. Like the rest of the marketing team at HYPE, Maria loves reading and writing about innovation.

Maria's Posts

The 8 Characteristics of a Strong Innovation Program

Innovation is the hallmark of a company that grows, prospers, and makes its mark on both the industry and the world.

Why Big Data Matters in Innovation Management
Innovation Management

Why Big Data Matters in Innovation Management

What does it take to sustain innovation in your organization? Ideally, you could devote time, money, and resources to a ...

Q&A: Exploring Siemens' Cost Savings Program
Ideation & Collaboration , Governance , Cost Saving

Q&A: Exploring Siemens' Cost Savings Program

Editor's Note: This blog post was originally published on our German blog for idea management and cost saving in 2018. A...

5 Spectacular Product Failures - And What You Can Learn from Them
The Innovation Manager

5 Spectacular Product Failures - And What You Can Learn from Them

Everybody loves a good success story. After all, that's what inspires innovators to develop the next Coca-Cola or iPod o...

Why Failure is So Important for a Successful Innovation Strategy
People & Culture

Why Failure is So Important for a Successful Innovation Strategy

What good could possibly come out of failure? Harrison Ford was a failure as an actor for years. Twelve publishers turne...