Customer Insights
, Ideation & Collaboration
How Understanding Customers' Jobs to Be Done Drives Innovation
Today’s customers only want interactions that are relevant, personalized, and based on a customer’s situation and prefer...
Customer Insights
, The Innovation Manager
6 Innovation Leaders Share What Inspired Them in the Year That Must Not Be Named
This year has been tough. We've experienced some highs and some profound lows. Some of us were able to find silver-linin...
Customer Insights
, Ideation & Collaboration
8 Tips to Help Design Your Customer Journey Map
We are moving from value-in-exchange to value-in-use. You don’t want to buy a car, you want to buy mobility. Instead of ...
Customer Insights
, Methods & Frameworks
How to Get Started Innovating on Customer Experience
In recent years, customer experience has emerged as a major differentiator for large companies. In a McKinsey survey of ...
Customer Insights
, People & Culture
3 Lessons for Innovation Managers from the Real Wolf of Wall Street
You may not have heard about Jordan Belfort before the success of Martin Scorsese’s “The Wolf Of Wall Street”. That movi...
