Customer Insights , Ideation & Collaboration

How Understanding Customers' Jobs to Be Done Drives Innovation

Today’s customers only want interactions that are relevant, personalized, and based on a customer’s situation and prefer...

6 Innovation Leaders Share What Inspired Them in the Year That Must Not Be Named
Customer Insights , The Innovation Manager

6 Innovation Leaders Share What Inspired Them in the Year That Must Not Be Named

This year has been tough. We've experienced some highs and some profound lows. Some of us were able to find silver-linin...

8 Tips to Help Design Your Customer Journey Map
Customer Insights , Ideation & Collaboration

8 Tips to Help Design Your Customer Journey Map

We are moving from value-in-exchange to value-in-use. You don’t want to buy a car, you want to buy mobility. Instead of ...

How to Get Started Innovating on Customer Experience
Customer Insights , Methods & Frameworks

How to Get Started Innovating on Customer Experience

In recent years, customer experience has emerged as a major differentiator for large companies. In a McKinsey survey of ...

3 Lessons for Innovation Managers from the Real Wolf of Wall Street
Customer Insights , People & Culture

3 Lessons for Innovation Managers from the Real Wolf of Wall Street

You may not have heard about Jordan Belfort before the success of Martin Scorsese’s “The Wolf Of Wall Street”. That movi...