HYPE Innovation has joined the newly established Institute of Innovation Management (IIM) as a Founding Partner, supporting the development of globally recognized innovation management practices that position innovation as a disciplined, professional business function.
Colin Nelson, Chief Innovation Consultant at HYPE Innovation, signs the Institute of Innovation Management pledge during the BSI Innovation Management Summit on October 9, 2025 at the Science Museum, London.
The Institute of Innovation Management was launched to address the persistent lack of standardized practices in innovation. By aligning with the ISO 56000 series of international standards, the IIM provides organizations with a structured framework to move beyond innovation theater and toward repeatable, measurable business outcomes.
"Most innovation teams operate under real constraints, including budgets, delivery expectations, and executive oversight," said Frank Henningsen, CEO of HYPE Innovation. "Our involvement in the Institute of Innovation Management is about helping bring more consistency to how that work is structured and guided."
As part of the Institute’s founding group, HYPE will contribute to:
- Defining professional standards through enterprise experience in innovation management frameworks
- Equipping practitioners with practical tools and accreditation to lead innovation programs with confidence and credibility
- Accelerating global adoption by leveraging an international footprint across industries and regions
The Institute of Innovation Management serves as a collaborative hub for researchers, practitioners, and technology providers. By professionalizing the Innovation Manager role, the Institute aims to improve the success rate of innovation initiatives and drive sustainable economic impact.
"We welcome HYPE’s involvement in the Institute and its contribution to advancing the professionalization of innovation management," said Victoria Milne, Executive Director of the Institute of Innovation Management. "The strong response from practitioners and industry underscores the importance of this work for innovation, growth, and long-term value creation."
"What makes the Institute valuable is the range of perspectives shaping it," added Henningsen. "Working alongside organizations such as E.ON, the British Standards Institution, and others ensures the standards reflect how innovation is practiced across organizations, industries, and operating models."
To learn more about the Institute of Innovation Management, visit theiim.org.
