HYPE Innovation has been recognized as a major player in the IDC MarketScape: Worldwide Innovation Management Solutions for 2013 Vendor Analysis (doc #240823, May 2013). On the basis of a range of criteria, the company’s strategy and capabilities have been evaluated and put into comparison with other industry vendors. 

IDC states: “HYPE provides both co-creation and open innovation and has made good progress in its current customer base building strong and deep relationships.” 

The report highlights two of HYPE’s major strengths: a flexible tool that can be employed for the various purposes in the innovation management sector and incents perpetual style client relationships that are based on partnership, rather than merely profit-oriented. 

Tim Woods, Vice President of Marketing and Product Strategy at HYPE Innovation comments: "We are proud to be recognized as a top solution and service provider in our sector by several leading analysts. Our goal is to provide exceptional products and services to our clients, that help them drive innovation within their company. The latest IDC MarketScape report reinforces our belief that we are taking the right steps for our product and company strategy to achieve these aims."


IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of IT, telecommunications, or industry-specific suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT, telecommunications, or industry-specific vendors can be meaningfully compared. The framework also provides technology buyers with a transparent foundation to allow companies to independently compare the strengths and weaknesses of current and prospective vendors. 

Download the full report here

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Tim Woods

Tim Woods

During his career, which also included a longer stay at HYPE, Tim has been working in the product development as in the marketing sector. With a background in software development, Tim has worked in