New playbook offers structured innovation strategies, AI-enabled tools, and best practices for navigating economic and operational uncertainty.
Why This Playbook Matters Now
Tariffs, trade restrictions, and shifting industrial policies have moved from long-range risks to immediate business pressures. As supply chains grow more fragile and cost structures more volatile, the need for organizations to respond with clarity and speed has never been greater.
To support this challenge, HYPE Innovation has introduced a new strategic innovation approach, delivered as a publicly available playbook for innovation leaders. How to Use Innovation Strategy to Navigate Tariffs and Trade Disruption introduces structured innovation campaigns, tailored challenge statements, and AI-supported tools to help organizations address urgent priorities, such as cost optimization, regulatory adaptation, and supply resilience.
“We developed this playbook in response to what we’re hearing across industries,” said Jennifer Dunn, Global Head of Consulting at HYPE Innovation. “Executives aren’t just asking for ideas. They’re asking how innovation can reduce costs, strengthen operations, and prepare the organization for what comes next. This playbook provides a way to do that—with structure and purpose.”
Structuring Innovation for Strategic Impact
The playbook includes insights from Gartner, McKinsey, and Harvard Business Review, positioning innovation management as a system for adaptability—not a siloed function. It gives teams a repeatable model for launching focused campaigns aligned to business-critical goals like cost reduction, compliance agility, and supply chain resilience.
“What sets this playbook apart is its practicality,” added Colin Nelson, Chief Consultant Officer at HYPE Innovation. “It’s built for teams under pressure. You’ll find real challenge statements to launch, best practices for campaign execution, metrics that resonate with leadership, and examples that reflect today’s reality. It’s not about inspiration—it’s about action.”
What the Playbook Covers
- Structured campaign frameworks to eliminate inefficiencies, automate manual work, and reconfigure sourcing strategies
- Sector-specific challenges for trade-exposed industries such as banking, healthcare, manufacturing, and retail
- Integrated AI tools that reduce friction and improve quality across the innovation lifecycle—from campaign setup to idea evaluation
- Best practices for measuring innovation impact, with metrics that reflect value in terms of speed, cost savings, risk mitigation, and growth potential
Putting Innovation to Work in a Volatile Economy
The playbook is especially relevant for innovation program leads, transformation and operations executives, and business units seeking cost-saving innovation strategies that deliver results under constraint. It also helps teams make the case for sustained innovation investment at a time when cost control and business alignment are under greater scrutiny.
Rather than treating disruption as a pause point, the playbook encourages leaders to use it as a turning point—one that turns external uncertainty into structured, focused innovation.
Access the playbook to explore how structured innovation can deliver resilience, cost savings, and strategic clarity, starting now.
