Open Innovation
Customer experience has become a major differentiator for large companies. In a McKinsey survey of senior executives, 90% of respondents saw customer experience…
Read moreOpen Innovation
More and more businesses are shifting from a user-centered design process to a collaborative experience as companies see the potential to benefit from their cus…
Read moreIdeation & Collaboration
What first comes to your mind when you think of brainstorming? Typically, it’s involved a group of people actively discussing innovative ideas, exchanging opini…
Read moreAs a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at customers’ latent or hidden needs and t…
Read moreInnovation Management
Extracting customer insights can be a time-consuming and challenging process. It requires a lot of effort to articulate them effectively. The insights must be p…
Read moreCustomer Insights
Today’s customers only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide re…
Read moreCustomer Insights
You may not have heard about Jordan Belfort before the success of Martin Scorsese’s “The Wolf Of Wall Street”. That movie was based on Belfort’s own memoir abou…
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