Elena Ozeritskaya
Elena's Posts
Customer Co-Creation: Benefits, Tips and Examples
More and more businesses are shifting from a user-centered design process to a collaborative experience as companies see...
The most effective brainstorming techniques for generating innovative ideas
What first comes to your mind when you think of brainstorming? Typically, it’s involved a group of people actively discu...
Inside-out versus outside-in strategy: Which is better for your business?
As a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at...
How Customer Insight Can Help You Innovate
According to Forrester, our world is abundant in data but lacking in true insights. Although many companies claim to pri...
How Understanding Customers' Jobs to Be Done Drives Innovation
Today’s customers only want interactions that are relevant, personalized, and based on a customer’s situation and prefer...
8 Tips to Help Design Your Customer Journey Map
We are moving from value-in-exchange to value-in-use. You don’t want to buy a car, you want to buy mobility. Instead of ...
How to Get Started Innovating on Customer Experience
In recent years, customer experience has emerged as a major differentiator for large companies. In a McKinsey survey of ...
What is Good Customer Insight?
Extracting customer insights can be a time-consuming and challenging process. It requires a lot of effort to articulate ...
3 Lessons for Innovation Managers from the Real Wolf of Wall Street
You may not have heard about Jordan Belfort before the success of Martin Scorsese’s “The Wolf Of Wall Street”. That movi...
