
Paul Hobcraft
Paul's Posts
Strategic Goals and Innovation Alignment: The Choice Cascading Model
Many organizations struggle with aligning their innovation activities with their strategic business goals. More often th...

How to Create an Impactful Innovation Environment
The culture and atmosphere in a team can either stimulate a spirit of innovation or destroy the thirst for it. How can y...

The Future of Crowdsourcing: What Are the Main Trends?
For decades, crowdsourcing has been animportantidea-generation method for many companies. By bringing together a diverse...

How to Apply the Four Lenses of Innovation
Rowan Gibson wrote a book called “The Four Lenses of Innovation: A Power Tool for Creating Thinking”. This is a book wel...

Building a Compelling Business Case for an Integrated Innovation Framework
All too often strategy is not influencing the behaviours and outcomes around innovation, it is simply allowing them to b...

Why Your Organization Needs to Invest in Innovation Capital
Innovation capital is one of the primary catalysts to value creation. And while understanding and investing in innovatio...

An Introduction to Design Thinking for Innovation
“Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what coul...

You Need an Innovation Value Proposition - and Here's Why
An innovation value proposition (IVP) is not the easiest place to go. It must build meaning and purpose and provide that...

Why Are We Making Innovation So Complex?
It always amazes me how we limit growth by not investing fully in innovation. While most large companies want to become ...

The Innovation World is Changing Due to the 4th Industrial Revolution
There are twin forces at work, feeding off each other. We are facing greater disruption and an increasing innovation pac...

Giving Shape to the Fuzzy Front End of Innovation
Imagine this: You're new to your department. Your boss walks in, stares you in the eye, and, as your palms start to swea...