Like at many manufacturing companies, innovation at Baxi Heating was thought to be solely about developing new products and technology. Baxi wanted to shift its organizational culture and make innovation a cooperative team effort. The leadership team knew it needed an institution-wide cultural transformation, as well as new resources to support a program that facilitated innovation and collaboration.
The company sought out an innovation platform that would act as a central point for wide-scale collaboration and a structured, systematic way to manage the innovation process. In this case study, we look at how Baxi partnered with HYPE Innovation to transition to a corporate culture that encourages and embraces an open, collaborative innovation environment.
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