Learn how BIC, a world-leading brand of stationery, lighters, and shavers, uses HYPE Partnering to:
Founded in 1944 and based in France, BIC is a world leader in stationery, lighters, and shavers, with a long-term vision of providing high-quality, affordable products to consumers everywhere. To meet this vision, BIC is constantly looking to expand its core product offering. For example, BIC expands out of its core stationery category evolving from purely writing Instruments to "Human Expression," which goes beyond writing instruments and into creative expression, arts and crafts, and digital writing market spaces as well as skin creative and tattoo segment as well.
Here, external partners are particularly important for BIC’s venture beyond its usual products (in 2022 BIC has acquired Inkbox - the direct-to-consumer, semi-permanent tattoo brand that empowers customers with the ultimate tools for self-expression).
We were delighted when BIC turned to HYPE Partnering for a new way to discover, pilot, and track collaborations with their external partners, which reduced the time they spent on forming new partnerships by an incredible 30%.
“Frankly speaking, your solution encompasses all features (ideation, partnering, strategy) that one organization would need as means to establish and strengthen its open innovation capabilities.”
– Kostas Mavroidis, Head of Technology Incubator & Open Innovation
BIC started using HYPE Partnering in 2021 and its value was proven in less than six months. Everyone on the initial pilot team was impressed by how easy it was to navigate HYPE’s platform and with the value the platform provides.
Since purchasing and fully rolling HYPE Partnering’s platform, BIC’s internal collaboration has taken off exponentially, with numerous teams interacting on the platform. These teams now add their insights, evaluations, and comments about each partner to the platform, which avoids any duplication of work. And if someone else needs to collaborate with the same partner, they can simply retrieve all the necessary information from the single “source of truth.”
BIC can also search for a new partner on the same platform because HYPE Partnering is seamlessly integrated with multiple third-party databases.
Another significant benefit for BIC is the unified process and workflow for evaluating these partners. HYPE Partnering’s platform brought uniformity and centralized evaluation streamlining within BIC’s Partner Scouting Activities:
Different teams and departments are starting to collaborate, and groups in different countries now engage with each other.
There has been over a 30% reduction in the time needed for sourcing partners (from assignment of a topic to arriving at a shortlist). This is mainly because the teams don’t need to search for data across multiple databases and everything can be done in HYPE’s platform – users don’t ever need to exit the platform.
“We (BIC) are very happy with the collaborative relationship we have with HYPE. Reaction time is great, and it seems there’s always an open door when we want to suggest improvements.”
1. How has it been working with HYPE’s Customer Success team?
This is maybe one of the most important assets of this collaboration. HYPE's Team has provided an open space where we can co-create and co-evolve the platform towards what we actually need.
2. What would your job be like if you didn’t have HYPE?
Most probably a maze of Excel sheets and report tables with lots of running around with several different scattered methodologies and tools.
3. What would you tell other companies considering using HYPE?
Allow HYPE to bring out the vast power of Open Innovation that you most probably already have but don't know because it is scattered and diffused.