Lucas Potasso-Justino

Lucas Potasso-Justino is the Head of Content & Brand at HYPE Innovation, with six years of experience shaping the conversation around innovation management. He has worked with innovation leaders from some of the world's most prominent organizations, including the United Nations, CVS Health, and TD Bank. He has also collaborated with experts involved in developing the ISO 56000 standard and the Manifesto for Future-Fit Organizations, contributing to initiatives that promote structured, forward-looking innovation practices. From strategic guides and research reports to award-winning innovation programs, Lucas creates content that inspires and drives change across the innovation landscape.