HYPE Innovation today announced the appointment of Ansgar Eickeler as Chief Revenue Officer (CRO). In this role, Eickeler will lead HYPE’s go-to-market organization, overseeing Sales, Solution Consulting, Customer Success, and Marketing. He will also serve as a permanent member of HYPE’s Senior Management Team, helping to shape the company’s strategic direction and growth agenda.
Eickeler brings more than 25 years of leadership experience in the SaaS industry, with a track record of building and scaling revenue organizations across competitive software markets. Most recently, he spent nearly a decade at BOARD International, where he served as General Manager for Central and Eastern Europe, driving sustainable growth in the region. Prior to BOARD, he held operational and strategic leadership roles at software companies including SAP/Business Objects, Kofax, and Platinum Technology.
“HYPE is uniquely positioned to capture significant market opportunities, and I’m thrilled to join the leadership team at this stage,” said Ansgar Eickeler. “What particularly stands out is HYPE’s strong combination of market expertise, customer relevance, and powerful AI capabilities, which positions the company exceptionally well for the future. My priority is to further strengthen our go-to-market execution, deepen customer-centric collaboration across functions, and build on HYPE’s momentum to drive long-term, scalable growth.”
Sven Depner, CEO of HYPE Innovation, added: “Ansgar is a proven executive who knows how to scale revenue in complex enterprise environments—without losing the discipline that sustainable growth requires; in particular, a strong focus on customer centricity. He brings the experience, the leadership style, and the pace we need as we continue to expand globally and deepen the value we deliver to clients.”
About HYPE Innovation:
For over two decades, HYPE Innovation has been empowering leading global enterprises and organizations – including Siemens, Airbus, Bayer, and the United Nations – to manage their innovation processes systematically.
Headquartered in Germany, with offices in the US, Canada, the UK, and Finland, HYPE provides a strong global presence, with about 160 employees supporting customers on their innovation journey. With hundreds of private and public sector customers around the globe, HYPE has been recognized as one of the leaders in the innovation management space for 25 years.
