Praised for its user-friendly navigation and AI-powered ideation tools, HYPE 12 advances the way enterprise teams collaborate, execute, and scale innovation.
HYPE Innovation has launched HYPE 12, introducing a more unified, intelligent, and modular experience with deeper AI integration, seamless cross-module navigation, and enhanced tools for ideation, project execution, trend scouting, and external partnering.
“With HYPE 12, we’ve unified the platform to help innovation teams collaborate more effectively across modules and processes,” said Jesse Nieminen, Chief Product Officer at HYPE. “It’s about reducing friction, making things more intuitive, and giving organizations the tools to easily adapt to changing circumstances, innovate at scale, and deliver value quickly.”
What You Can Achieve with HYPE 12
Unify the Innovation Experience Across Modules
Customers using multiple HYPE products—Ideation, Boards, Extend, Improve, and more—can now access them through a single login and unified navigation. This integrated approach improves speed, consistency, and collaboration across departments.
A new homepage builder also gives administrators control over layout and branding, making it easier to tailor the platform to internal structures and goals.
Work Seamlessly Across Devices and Teams
The Ideation and Improve modules have been redesigned with a faster, more responsive interface built on HYPE’s new unified design system. The updated experience adapts seamlessly across devices and simplifies navigation—helping teams focus on delivering impact instead of learning new tools.
Elevate Idea Quality with AI
HYPE’s AI Coach helps users submit stronger, more actionable ideas by offering real-time guidance to improve clarity, completeness, and relevance. It addresses one of the most common challenges in idea campaigns: contributors often skip key details like the problem being solved or the value being proposed. By structuring input at the source, the AI Coach reduces the need for rework and ensures ideas are well-formed before they reach evaluation.
The new Agentic AI feature also enables organizations to embed contextual prompts into the platform, guiding users as they engage—without the need for manual coaching or follow-up.
Turn Trend Insights into Action
The fully revamped Trends & Technologies Radar allows teams to build more flexible, visually rich radars to evaluate and visualize key data points—whether ideas, partners, trends, signals, or technologies—across any innovation object. This gives users the freedom to not only uncover insights, but act on them with greater speed and clarity.
Teams can also integrate FIBRES, a foresight platform that scans multiple data sources for news, blogs, and other sources for weak signals, pushing curated insights directly into HYPE for further collaboration.
Accelerate Startup Engagement and Solution Adoption
For customers using Partnering, a new suite of advanced use cases simplifies the discovery, assessment, and adoption of external solutions. The process is now aligned with the widely used Venture Client model, supporting faster validation and decision-making.
Partnering Missions and Calls for Proposal also benefit from HYPE’s new modular and fully responsive design system—streamlining how organizations engage with external innovators. It’s now faster to launch initiatives, review submissions, and move promising partnerships forward.
Convert Ideas into Projects Instantly
Boards now supports HYPE single sign-on, and features an updated interface consistent with the rest of the HYPE platform. Teams can convert approved ideas into structured projects with a single click, eliminating the need to switch tools or manually transfer information. This integration with Projects enables a smoother handoff for follow-up and execution within a centralized portfolio, giving teams clearer visibility into how submitted ideas progress.
“HYPE 12 helps organizations close the gap between opportunity and execution,” said Nieminen. “It’s designed to support the way innovation actually happens—cross-functional, fast-moving, and increasingly external.”
What Users Are Saying
HYPE 12 has already received positive feedback from enterprise users. In a recent 5-star review on Gartner Peer Insights, one user wrote:
“Very versatile with user-friendly navigation […] The AI feature helps with producing and structuring better ideas.”
Get Started With HYPE 12
To explore the new features or activate them in your environment, existing customers can reach out to their Customer Success Manager.
Not a customer yet? Schedule a call with our team to see HYPE 12 in action.
