The Canvas is based on three pillars – Alignment, People, and Process – which are the key driving forces behind a successful innovation management program. In summary, those three areas constitute:
Alignment of innovation activities to the organization's strategic business goals and needs to turn innovation management into a core capability. Without alignment, an initiative will likely starve and eventually die. Creating tight alignment means you are in step with the company direction and support it through innovation. It’s the fastest way to build acceptance and momentum while retaining an edge for creativity and exploration.
People are the key ingredient to any innovation program. They offer the needed insights, creativity, and diversity of thought needed for true impact.
Processes are crucial to guide people and make success repeatable and more predictable. Processes also help to make innovation part of the day job. The right processes can turn a fringe innovation program into a systematic, widely adopted, and sustainable business activity.