Campaign Design

Many of our clients use idea campaigns to engage employees on specific innovation and organizational challenges. We can help create the campaigns with you, using our insights of what works in combination with the nature of your challenge and audience.

Idea campaigns are a great way to get employees to focus their creative energies on the specific challenges the organization faces at any point in time.

Campaigns range in style and type, but there are some common approaches that yield better outcomes and greater levels of innovation and participation.

We help you to understand:

• how campaigns work,

• why a large scale collaboration of this type doesn’t always create the behaviors you may expect; and

• how to engage a diverse and often large group of employees to work together effectively to meet your needs.

‘Campaign Design’ is a service offered to idea managers and their teams, but the principles are often shared with senior management and other stakeholders to raise awareness of how this approach is different and helpful when used to support innovation management.