How Ricoh Went from Suggestion Box to Idea Management Platform

Learn how Ricoh succeeded in its innovation program with the help of HYPE Innovation

About Ricoh

Ricoh New Zealand (NZ) is a subsidiary of Ricoh, a global technology company that specializes in providing advanced office imaging equipment, cutting-edge production print solutions, and document management systems.

Ricoh employs over 109,000 people worldwide and consists of 230 subsidiary companies. Ricoh NZ works from six locations, including a head office in Auckland, and employs 390 people.

Why Ricoh chose HYPE?

Before utilizing HYPE Innovation, Ricoh NZ used an internal suggestion box, known as “iBox, ” to facilitate idea collection. However, employees often felt it was the place where “ideas go to die” without further implementation or feedback. Faced with low employee engagement, the poor quality of submitted ideas, and a complex idea crowdsourcing tool, Ricoh NZ's innovation team saw the need to streamline its innovation processes using a new idea management platform.

After thoroughly researching the innovation management software available on the market, Ricoh NZ selected HYPE Innovation for a number of reasons, notably:

  1. Ease of use means minimal training required for end-users of the idea management software
  2. Back-end capabilities to measure, report, and work beyond idea collection
  3. Customization of the platform to support growing needs over time
  4. Proven technology already used by some of the world’s most successful companies

idea management software


How HYPE Innovation Helped Ricoh NZ Transform its Ideation

HYPE Innovation provided Ricoh NZ with a customized innovation management platform to optimize every aspect of its innovation journey. The platform is a centralized hub for generating, evaluating, and implementing ideas, enabling employees from different departments and locations to easily and efficiently share their innovative ideas.

As well as improving cross-functional collaboration, HYPE’s platform significantly enhanced transparency in the innovation process, allowing teams to track the progress of every idea.

With the support of HYPE Innovation's consultancy team, Ricoh implemented an effective step-by-step idea management process. This structured approach ensures that ideas move through a series of well-defined stages, from ideation to execution, with clear evaluation and a consistent decision-making process at every step.


The collaboration between Ricoh NZ and HYPE Innovation yielded strong results:

Improved Collaboration

In the period when Ricoh NZ relied on its iBox suggestion box, employees who didn’t come up with an original idea to contribute were left out of the innovation process and weren’t given an opportunity to contribute their expertise to develop submitted ideas. Through a range of collaboration options on the HYPE platform, including “commenting” and “voting”, every employee has the opportunity to contribute to the innovation process.

It was felt that some employees were left out of the process because they didn’t have an original idea to contribute, but they were keen to add their expertise to existing ideas. With enriched collaboration options, all employees now have a role to play in innovation. 

“Since using HYPE, we’ve seen much more collaboration between locations. We can also quickly see how ideas can be useful at different locations. We can then bring in other departments and get people working together. We’re on the lookout for synergies.”

- Darren Elmore, ThinkTWICE Project Manager

Better Engagement 

With the iBox, employees felt that their ideas had no impact and were likely to be shelved without being implemented. Now, with the HYPE platform, ideas are transparently evaluated in a timely manner, and selected ideas are developed further. As a result, employees feel more engaged and valued and are eager to contribute to the more innovative culture.

idea management case study

Enhanced Ownership  of Ideas 

HYPE’s innovation platform encouraged employees to take ownership of ideas and document on the platform how they implement them so that colleagues can learn from them and adopt the same approach. This emphasis on employee-level execution has resulted in a high idea adoption rate of about 70% and increased transparency within the team.

“We want employees to implement ideas themselves when they save time or money, but more importantly, we want them to capture this in the ThinkTWICE platform, so that others can see it and make use of it. That creates a domino effect for good ideas.”

- Darren Elmore, ThinkTWICE Project Manager

Integral way of working

With the help of HYPE Innovation, Ricoh is benefiting from high engagement and a high level of implementation of submitted ideas, ensuring a consistent approach to innovation across the company.

“We’re interested in making it a norm, so high engagement and high implementation is the key. We are quite sure that the business will continue to improve if we keep working this way. Innovation and freedom to change must be part of the day job.”

- Darren Elmore, ThinkTWICE Project Manager


Ultimately, the HYPE Innovation platform enables Ricoh to transform innovative ideas into successful projects efficiently and effectively. It has played a key role in aligning the company’s innovation efforts with its strategic goals and in generating valuable innovation ideas.

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