The Untold Innovation Playbook of a Manufacturing Giant

How a global leader in manufacturing transformed employees into innovation drivers—across more than 50 countries.

 

Discover how Electrolux Professional created an Innovation Hub and a platform to support employee-driven innovation. Their goal: to move beyond top-down innovation and unlock the creative potential of employees worldwide.

Screenshot_12-9-2025_141135_www.canva.com - Edited

 

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A New Approach to Strengthen Innovation Culture

With a solid heritage of products and services, the company recognized the need to continuously challenge itself to improve its innovation culture. They launched a new innovation strategy, created a process and team to nurture innovation, and gained management support to make it happen.
 
 

 

 

ELECTROLUX LP (6)
To unleash our latent brainpower, innovation must be everybody’s matter. The only way to find a single great idea is to constantly create many of them. This is what great innovators do.
ELECTROLUX LP (2)
Davide Benvenuti
Innovation Hub Manager, Electrolux Professional
ELECTROLUX LP (4)

 

 

Read this case study to learn:

  • How innovation became part of day-to-day work for thousands of employees
  • What kind of structure helped ideas move forward quickly
  • Why leadership buy-in was critical for long-term success
  • The role technology played in scaling participation across regions