The Knowledge Series 2025

May 29th, 2025
11 AM EDT | 3 PM GMT | 4 PM CEST

AI in Innovation: Where It Delivers Value—and Where It Doesn’t 

 

AI is no longer a futuristic buzzword—it’s here, embedded in our tools, our workflows, and increasingly, our innovation programs. But where does it truly make a difference? And how do we ensure it enhances, rather than erodes, human creativity?

In this session, we’ll cut through the noise and explore exactly where AI delivers the most value across the innovation lifecycle—from discovery and ideation to evaluation and execution. We’ll challenge the myth that AI kills creativity and showcase how leading organizations are blending human ingenuity with AI capabilities to accelerate outcomes without sacrificing originality.

This is a must-attend for innovation professionals looking to build smarter, faster, and more impactful programs by integrating AI where it matters most.

 

 

Register Today!

What You’ll Learn:

  • Identify the most impactful stages of innovation where AI delivers real value

  • Blend human creativity with AI-driven efficiency to avoid generic, “machine-made” outcomes

  • Avoid the common pitfalls of over-relying on automation in innovation

  • Leverage AI to reduce duplication, speed up evaluation, and boost implementation rates

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This session is designed for corporate innovation leaders, R&D professionals, and executives eager to elevate their innovation journey and capture new growth opportunities.

Register now to access exclusive insights and take a data-driven approach to transforming your innovation strategy.

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Colin Nelson, Chief Innovation Consultant at HYPE 

Colin Nelson is a seasoned innovation strategist with over 20 years of experience helping complex organizations establish, embed, and leverage collaborative innovation processes. Specializing in harnessing the collective intelligence of workforces, third parties, and customers, Colin enables organizations to engage large groups, tapping into their collective insights to deliver tangible business value.

 

Understanding the challenges of demonstrating innovation success, Colin guides his clients in defining meaningful metrics that resonate with executive leadership. He assists organizations in engaging disparate groups to support existing or newly established programs in Continuous Improvement, Innovation, Business Transformation, and Business Improvement. By aligning innovation initiatives with internationally recognized frameworks like the ISO 56000 standards, Colin ensures that measurement practices not only track progress but also communicate the true value of innovation efforts to stakeholders.

 

Previously, Colin built and led the European arm of Imaginatik, a market-leading collective intelligence company. There, he pioneered approaches in crowdsourcing and collaborative innovation, helping organizations implement processes that drive business transformation and continuous improvement.

Specialties: Innovation Measurement, Collaborative Processes, Innovation Management Systems, ISO 56000 Standards, Crowdsourcing, Collective Intelligence, Business Transformation, Knowledge Management, Strategic Alignment of Innovation Initiatives.