Idea- and Innovation
Management Resources

Ebooks, Case Studies, Whitepaper, and more to help you grow your company-wide innovation initiative.

Ideation & Collaboration

Are consumer insights still relevant for innovation?

Techniques for finding consumer insights have taken a back seat in recent years as companies like Apple shun those methods for more visionary and bold leadership. But is there still a necessary place in innovation for uncovering the needs and desires of the consumer?