Culture is one of those difficult terms, with a wealth of definitions depending on the particular context. How an organization behaves is crucial for maintaining a sustainable innovation program, so HYPE continuously analyzes which behaviors affect a program's success and how. During our work with clients, we have come to understand there is a set of factors that help set your program direction and tactics.
The first thing to consider is: Where are we today? Consider the following 25 factors where an organizational behavior can help or hurt a company's innovation capacity. Note: no company is perfect on this scorecard. But based on the findings, it will be much easier to match your ambitions to the readiness of your company.