The Evolution of the Innovation Landscape – How can you maintain your competitive edge?

By Haydn Shaughnessy, Journalist and Fellow at University of California – Irvine.

Smart companies know they are faced with stronger global competition, new market structures, changing demand patterns and a move to more real-time business. Five years ago it seemed as though the role of innovation in these challenges was simply to develop a raft of new ideas. Now the role of innovation is to help create the strategic options that allow a company to respond to fluctuating, transformative conditions.

This white paper explores how leading corporate innovators are responding to changes in the global competitive landscape and defines the critical elements to create and sustain a competitive innovation ecosystem.

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