A Maturity Model for High Involvement Innovation

Professor John Bessant presents a model for measuring maturity in high involvement innovation


"Scratch any organization and you’ll find below the surface
an army of would-be entrepreneurs. People who have ideas about new products, service, processes, new business models – all sorts of interesting possibilities. They have a significant advantage over external entrepreneurs – they know the company in detail. They understand who has what particular kinds of knowledge, they have a close sense of the customers, they have a feeling for who they need to get the job done. In other words they are the perfect team for carrying new ventures forward ... Except that they don’t."

In this paper, John Bessant looks at the levels of maturity an organization must go through to achieve excellence with high involvement innovation.

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