Alignment of Strategic Innovation Areas to Your Corporate Strategy


Colin Nelson
Colin Nelson Director of Enterprise Innovation Consulting LinkedIn E-mail

About this webinar

The most sustainable innovation programs have a close linkage between management goals and effort on the ground. They also leave space for the new ideas that don’t fit the business as it stands today. In order to demonstrate to every employee that their innovation efforts are supported by budget, time, and resources, it’s helpful to show where each idea campaign or innovation activity sits within the overall innovation portfolio.

In this webinar, we will discuss:

  • The purpose of aligning all your efforts to Strategic Innovation Areas (SIAs)
  • How to find your key SIAs
  • Information to share as part of a SIA
  • Models of governance
  • How SIAs help support the sustainability of your program

Key Timings

Related Links

Strategic innovation alignment: the choice cascading model, by Paul Hobcraft:

Innovating where business cares: developing areas of strategic innovation, by Colin Nelson: