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How to Define a Communications Strategy for Your Innovation Program


Khattab Al-Ali
Khattab Al-Ali Director Professional Services Middle East at HYPE Innovation LinkedIn E-mail

About this webinar

The most essential foundation of successful innovation programs is establishing a coherent and effective communication and marketing strategy. It has an immediate effect on audiences, and can influence participation substantially – if executed properly. What aspects are important, and what are typical mistakes organizations should avoid? What elements should well-balanced communication and marketing plans cover? In this webinar, Khattab Al-Ali, Innovation Consultant at HYPE, will highlight:

  • what core elements should a profound communication strategy include
  • which mistakes can and should be avoided
  • examples of HYPE clients creatively reaching out to their audiences

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