Gamification: Lies, Damned Lies, and What Works


Hutch Carpenter
Hutch Carpenter Strategic Consultant LinkedIn

About this webinar

Gamification is the incorporation of external stimuli to influence people’s actions toward a desired outcome. And it seems so easy: award points, show leaderboards...voila! Results! But that’s not reality, at all. Gamification is powerful, it can change outcomes, but it takes smarter design than what is popularly understood. In this webinar, Hutch Carpenter will address these points:

  • Gamification’s impact on motivations
  • The three lies of gamification
  • We’re all being gamified, every day
  • The four types of gamification
  • Designing gamification to get innovation results

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