Henry Chesbrough did not invent open innovation, but ever since he published his influential book of the same name, organizations can no longer ignore the opportunities of open initiatives. Embracing the principles of collective insight means increasing the amount of diverse opinion in your innovation program. Open innovation offers you to identify new business models, products and services beyond the limitations of your own, internal research.
Despite it being a challenging task, at some point, most companies look to include external parties, as the benefits are undeniable.
During this webinar, you’ll learn about: