If you analyse the innovation management landscape, the middle east takes a special role. Although it shares similarities to western markets, the factors that differentiate it can define whether an innovation program succeeds or fails. What distinguishes the market and makes it unique? How can you transfer those unique qualities into strong foundations of an innovation strategy?
In the last 5 years, HYPE has extensively analysed the Middle East and its unique characteristics, and has worked with some of the largest Arabic organizations. Our experience lead us to identify best-practices that innovation managers should recognize, and that will drive the success of innovation programs.