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Innovation means change

Change in the way you work, the products you make, the services you offer, the customer experiences you create, and the business models which fuel future growth.  More and more, organizations look to leverage the brainpower of people both inside and outside of their environment. This is not just for idea generation, but also for idea refinement, prototyping, and co-creation.

Collaborative idea & innovation management

An end-to-end process of realizing ideas into valuable outcomes for the organization is what an innovation management program can achieve. But, mature innovation management requires direction and focus, and a strategy to bring together the elements of the front and back-end of innovation.

Organizations also need to master techniques for effective collaboration, across divisional boundaries, geographic locations, and beyond the organization itself. These techniques for collaboration allow you to:

  • Find diverse ideas and insights from diverse or large groups of people;
  • Encourage collaboration between people to build and improve upon those ideas and insights;
  • Use a combination of community opinion & expert knowledge to assess the content;
  • Use the content to take action on business opportunities and problems.
The technology that will support your end-to-end process is also a crucial aspect to consider when starting an innovation management program. Nevertheless, it is not the only one. When selecting a solution we recommend to use a framework which considers 5 key aspects.

Beyond idea generation

To ensure ideas create value for the organization, we must go beyond idea generation, to connect it with the way an organization implements and delivers new sources of value. Innovation management means we are able to:

  • Manage a complex innovation portfolio with greater governance and rigor;
  • Ensure effective innovation resource management so that the best ideas make it to market;
  • Integrate the innovation process with other information systems to ensure alignment.

Creating a culture of innovation

To create a sustained culture of innovation, you must embed this end-to-end capability into the fabric of how your organization works. This requires careful consideration of the people, process, and technology which make up the innovation program.


At HYPE Innovation, innovation management means more than deploying software.  We work across the spectrum of people, process, and technology to help you run a successful innovation ecosystem.

Airbus Case Study

See how Airbus has created a systematic approach to innovation management, with a global platform for all employees to share, collaborate, and develop ideas.