Among other things, CINOs have to drive and steer the process of idea creation and capturing. This should ideally happen in a way that you get the right ideas, at the right time, while keeping the parties with a need (e.g., a campaign sponsor) and the parties with potential solutions (your ideator crowd) satisfied. We find a range of different approaches to ideation in organizations, some of them online, some offline.
In this webinar, you will learn about
The difference between top-down and bottom-up ideation
Face-to-face workshops: methods and techniques for ideating offline
Open channels, campaigns and online brainstorming: different ways of including groups of people online into the ideation process
Online vs. offline idea creation: Advantages & disadvantages of both worlds
Finding the right approach for yourself
Combining online and offline methods in your ideation process
Key Timings
00:00 – 05:15: Introduction
05:16 – 13:14: Idea creation process
13:15 – 25:03: Collaborative ideation online and offline
