Panel Discussion: Strategic vs. Tactical Innovation - Learn how to get the Balance Right


Helene Rutledge
Helene Rutledge Senior VP Technology, AeroDesigns LinkedIn
Deborah Arcoleo
Deborah Arcoleo Director Innovation Center of Excellence, The Hershey Company LinkedIn
Markus Durstewitz
Markus Durstewitz Senior Director Cognitive Engineering, Airbus LinkedIn

About this webinar

In tough economic times, companies need to demonstrate the value of their innovation programs. Many innovation leaders are pressured to deliver benefits now, whilst long-term success depends on managing a strong portfolio of strategic innovations and potential breakthroughs. In this IM Channel One Expert Panel Discussion hosted by HYPE Innovation, global innovation leaders talk about how they've found a "sweet spot" between strategic and tactical innovation through a smart mix of structure, programs, and tools.

Moderator: Colin Nelson, Director of Enterprise Innovation Consulting

Key Timings

Related Links

Learn all about the Airbus corporate innovation program in our 30+ page deep-dive case study: